Skills & Competencies for Media Product Development Manager

Media Product Development Manager job profile

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JOB SUMMARY for Media Product Development Manager

Manages the media product development team.

JOB RESPONSIBILITIES for Media Product Development Manager

Evaluates capital expenditures, revenue potential, and production methods of new media products. Manages the overall media product development process from concept to commercialization. Monitors work flow and deadlines. Provides leadership, coaching, and mentoring to development staff.

Media Product Development Manager SALARY RANGE

BASE 50%
$98,760
TOTAL 50%
$98,760
Job Level
M03
Job Code
MM18000100
Education/Degree
Bachelor's Degree
Reports To
Top Management

Media Product Development Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Media Product Development Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for Media Product Development Manager

1 Industry Competency – New Product Development
Proficiency Level -3
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Explains the importance of the processes and tools in new product developments.
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Level 2 Behaviors
(Light Experience)
Documents detailed technical specifications for new product initiatives.
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Level 3 Behaviors
(Moderate Experience)
Constructs roadmaps for product development efforts through automation.
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Level 4 Behaviors
(Extensive Experience)
Manages the execution of the new product development roadmaps.
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Level 5 Behaviors
(Mastery)
Explores new data sources to enhance the product development's ability and make data-driven decisions.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

5 general skills or competencies (Job family competencies) for Media Product Development Manager

1 Job Family Competencies – Competitive Environment
Proficiency Level -3
Skill definition-Ability to gather, analyze, and communicate information about the competitive business market.
Level 1 Behaviors
(General Familiarity)
Gathers market knowledge to understand the competitive environment at assigned accounts.
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Level 2 Behaviors
(Light Experience)
Selects appropriate tools and techniques to gather and collect competitive information.
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Level 3 Behaviors
(Moderate Experience)
Leverages competitive environment to gain and maximize market share.
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Level 4 Behaviors
(Extensive Experience)
Recommends marketing content based on the results of competitive analysis.
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Level 5 Behaviors
(Mastery)
Establishes process and best practice to improve the efficiency of competitive analysis.
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2 Job Family Competencies – Creative Management
Proficiency Level -3
Skill definition-Producing and managing creative concepts to optimize and integrate marketing strategies to improve business processes and functions.
Level 1 Behaviors
(General Familiarity)
Identifies creative ways and processes to meet customer needs.
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Level 2 Behaviors
(Light Experience)
Records day-to-day operations in creative management.
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Level 3 Behaviors
(Moderate Experience)
Prepares creative guidance checklists for social and digital platforms.
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Level 4 Behaviors
(Extensive Experience)
Initiates creative and effective process to ensure productivity.
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Level 5 Behaviors
(Mastery)
Fosters the knowledge and implementation of creative and innovative risk management processes.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Media Product Development Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Prioritization
Proficiency Level -4
Skill definition-Evaluating and establishing activities according to urgency and importance to arrange the order of task assignments more effectively.
Level 1 Behaviors
(General Familiarity)
Lists the tools and software used for prioritization.
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Level 2 Behaviors
(Light Experience)
Reports issues or distractions that are impeding work completion.
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Level 3 Behaviors
(Moderate Experience)
Implements a task prioritization method to organize the department's work to-do list.
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Level 4 Behaviors
(Extensive Experience)
Manages the re-adjustments of priorities to respond to pressing and changing demands efficiently.
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Level 5 Behaviors
(Mastery)
Oversees a prioritization roadmap to define the relative importance of each task.
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3 Media Product Development Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Media Product Development Manager
Proficiency Level - 4
5 Competency for - Media Product Development Manager
Proficiency Level - 5

Summary of Media Product Development Manager skills and competencies

There are 1 hard skills for Media Product Development Manager, New Product Development.
5 general skills for Media Product Development Manager, Competitive Environment, Creative Management, Market Research, etc.
8 soft skills for Media Product Development Manager, Planning and Organizing, Prioritization, Project Management, etc.
While the list totals 14 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Media Product Development Manager, he or she needs to be an expert in Planning and Organizing, be skilled in Prioritization, and be skilled in Project Management.

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